Privacy Policy

Last updated: 11/26/2025

1. Introduction

LofiMetrics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our analytics platform and services.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

  • Account registration information (name, email address, password)
  • Profile information and preferences
  • Payment and billing information
  • Communications with our support team
  • Feedback and survey responses

2.2 Information from Third-Party Services

When you connect third-party services (such as Google Analytics, Publer, etc.) to your account, we collect:

  • Analytics data and metrics from connected services
  • Access tokens and credentials necessary to retrieve data
  • Configuration and settings from your connected accounts

2.3 Automatically Collected Information

We automatically collect certain information when you use our Service:

  • Log data (IP address, browser type, device information)
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies
  • Error reports and performance data

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process your transactions and manage your account
  • Authenticate and authorize access to the Service
  • Retrieve and aggregate data from connected third-party services
  • Generate analytics reports and dashboards
  • Send you service-related communications
  • Respond to your inquiries and provide customer support
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations and enforce our terms
  • Send you marketing communications (with your consent)

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We may share information with third-party service providers who perform services on our behalf (e.g., hosting, payment processing, analytics)
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests
  • Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of assets
  • With Your Consent: We may share information with your explicit consent
  • Protection of Rights: We may disclose information to protect our rights, property, or safety, or that of our users

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure authentication, regular security assessments, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Opt-Out: Opt-out of marketing communications
  • Account Settings: Update your account information and preferences through your account settings

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are files with a small amount of data that are sent to your browser and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

9. Third-Party Services

Our Service integrates with third-party services to provide analytics data. When you connect these services, you are subject to their respective privacy policies. We encourage you to review the privacy policies of any third-party services you connect to your account. We are not responsible for the privacy practices of third-party services.

10. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the transfer of your information to these countries.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@lofimetrics.com
Support: support@lofimetrics.com